Sega and Microsoft Formed Gaming ‘Strategic Alliance’

Sega and Microsoft have launched a “strategic alliance” under which Sega would create games based on Microsoft’s Azure cloud platform.

Sega noted that the arrangement is part of the company’s “Super Game” project, which aims to create “new and innovative” games with an emphasis on worldwide online communities, according to a press statement.

Sega Microsoft Strategic Alliance

“This proposed alliance represents SEGA looking ahead, and by working with Microsoft to anticipate such trends as they accelerate further in the future, the goal is to optimize development processes and continue to bring high-quality experiences to players using Azure cloud technologies,” said Sega’s statement.

In 2019, Microsoft and Sony reached a similar agreement, which also included the use of the Azure cloud infrastructure.

Microsoft’s cloud computing service is called Azure. It’s worth noting that Azure provides a wide range of software, platform, and infrastructure services, so Sega’s usage of the platform doesn’t necessarily imply that the company is working on cloud-based games or a cloud gaming service. Because the cloud is being used for many elements of game creation, including AI, Sega and Microsoft’s collaboration has a lot of possibilities.

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